insights for marketing

Now that we closely know the face of India’s forthcoming final budget, it’s time to review our own budget to prepare for the next year’s battle. How is our marketing doing with visitors or prospects? Is it converting them into paying customers to achieve business goals? Is it able to achieve successful engagement and/or acceptable conversion […]

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God forbid, do you get approached by people often suggesting product promotion or business growth ideas? Well, you can always get rid of them simply by asking to accept responsibility of success. But the question is – why would you face this situation? Marketing strategy is more than putting together a few nice and hyped […]

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Marketing in the 21st century has been altered beyond recognition, becoming more mobile and social. Customers—not the company or the product—now stand at the core of the business. This new center of gravity demands a rethink of some long-standing pillars of strategy. Selling has graduated to influencing and gauging acceptance today. A business cannot sustain […]

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